Do you know how visitors interact with your website? Alarmingly too many small businesses don’t have a clue!
With so much riding on your small business website and with powerful, absolutely free tools available there is no reason why every business owner shouldn’t know how visitors interact with their website!
Google Analytics is Free!
It only takes a few minutes to set up a Google Analytics account and add the code to your web pages. But that might be the best few minutes you ever invested in your business because the data you’ll receive over the coming weeks, months, and years will be absolutely invaluable to improving your online presence.
- How many people visit your website
- In what Country, State, or City they live in
- Which pages are popular and which are duds
- What keywords visitors used to find you
- How many visitors came via search engines or email, or other website
- and much, much more
That just scratches the surface of what you’ll learn with Google Analtyics installed. For instance you can track conversions (sales) and other goals to see discretely how visitors behave when buying or not buying your products or services. Honestly, with all its power, Google could sell this tool for considerable profit. They don’t however – so what’s stopping you?
Why Are Analytics Important?
When you design and build a website – sometimes at considerable cost – you make your best effort out of the gate to ensure it will attract the right customers and convince them to do business with you. If you are wildly successful that’s great but that’s rare for many small businesses. So, if things don’t go all gangbusters – having a tool like Google analytics on your side will allow you to understand what it is happening.
We can help you analyze the data you collect and offer solutions to improve your website’s performance. Along the way analytics and other free Google tools will allow us to test alternative page designs, calls to action, or forms to see which performs at the highest level for your business.
Ready to Explore What’s Happening on Your Website?
If you are ready to find out just what is happening with your website – and I mean: finding out what’s good and what’s not so good – then I encourage you to give me a call or shoot me an email below.
Your website can be a powerful tool to actively grow your small business and it all starts with knowing how visitors interact with your website. Let us analyze user behavior on your website and optimize it for greater and greater success!