This past June the marketing committee at my local chamber presented a series of eight brown bag lunch sessions.  During one of those sessions I had the honor of collaborating with Drew Becker, of Convey Media Group, to give a presentation on Blogging for Business.

The one hour session was an introduction to blogging for business in which attendees learned:

  • What blogging is
  • How blogging can help grow business
  • SEO benefits of blogging
  • Quick overview of keyword research
  • What to blog about
  • How to craft a good blog post
  • How to measure blogging success

Below are the slides from the presentation. If you are just beginning to blog for your business, you should find them helpful.

Blogging for Business – An Introduction

Download the Blogging for Business presentation as a pdf.

Overall we had great feedback from the attendees, but clearly there is a much more to this topic than can be covered in one hour.  And, honestly, we shared a lot of ideas and insights that are not captured in the slides.

Need Advanced Blogging Advice?

If you are seeking more advanced information about how to succeed in blogging for business, I invite you to contact me.  I’ve helped more than 50 SMB achieve first page positions for keyword targeted searches via blogging and other content marketing techniques.  I can help improve your inbound marketing metrics as well! And, as always, you are welcome to share your thoughts in the comment section below!

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