In June 2012, I had the pleasure of working with Rob Kastelic of to give a presentation to the Fuquay-Varina Chamber of Commerce on LinkedIn. The presentation “Using LinkedIn to Your Advantage” provides an overview of how get started leveraging the powerhouse business social media network to advance small business goals.

Small and medium sized businesses in small towns like Fuquay-Varina, North Carolina are becoming more aware of the power social media networks have to expand their reach in a cost-effective way. After all, when you are on a tight budget, sharing your products, services and expertise in an affordable way with as many prospects as possible is always a goal!  But many small business owners in our chamber were  not entirely comfortable with LinkedIn or understood it’s potential to help them build strong relationships with potential and existing customers.

Why Small Business Should Use LinkedIn

As we shared in the presentation, there are several strong reason for small business to investigate the potential of LinkedIn but the most compelling is this:

  • LinkedIn is the largest professional social network online today with 150+ million users and a targeted audience of business professionals.

If you are a business professional and you do not have a powerful presence on LinkedIn, you are undoubtedly missing valuable opportunities to connect and grow your business.

The Presentation: Using LinkedIn To Your Advantage

The presentation, which is available for review or download below, covers the following  topics:

  1. Why Use LinkedIn
  2. Build your foundation with a complete profile
  3. Build your network
  4. Give to Get recommendations
  5. Setting up a company page on LinkedIn
  6. Overview of LinkedIn Groups and Discussions
  7. Developing Thought Leadership
  8. How to access LinkedIn Help
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While the presentation slides themselves provide many of the details covered in the presentation, participants in the workshop benefited from a rich discussion of real-life issues and additional insights from presenters Rob Kastelic and Stephen Peacock.

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