Almost every client I’ve ever worked with has asked me how to increase traffic to their website. In fact it seems it is everyone’s number one internet marketing goal. More visitors!
It’s an everyday conversation and it’s a good place to start. But, rarely does the conversation end there.
Increasing traffic to your website may sound like a good thing – but more isn’t always better. Believe me, I know
After more than a few years in the internet marketing business I now know that when potential clients says they want to increase traffic to their website, what they really mean is “I Want More Qualified Visitors To My Website.” That, my friends, is a good bit different.
Increasing Website Traffic vs. Qualified Visitors
If you just have more visitors to your website, that alone will not make you successful. If you go from 40 visitors a day to 75, or 20,000 website visitors for that matter, it won’t make a lick of difference if your visitors aren’t qualified. That is, if they really don’t want what your are selling.
What is a Qualified Visitor?
A qualified visitor is someone who is actively looking for what you provide. Yes, it is that simple.
Say, for example, you are an electrician in Raleigh. If a prospective customer types “Raleigh electrician” in a search engine and finds your website that person is much more qualified than someone who clicks on your ad on your local newspaper site just because it looked interesting.
Typically the majority of qualified visitors will find your website in a combination ways including: search engines, pay-per-click ads, social media, and links from other referring websites.
Want to Increase Qualified Traffic to Your Website?
If increasing qualified traffic to your website is what you are looking for get in touch with me. Since 2008 I’ve helped small and medium sized business not only increase website traffic, I’ve also ensured they are attracting qualified traffic in a way that, quite frankly, grows their bottom-line.
Stephen Peacock is the owner of Peacock Creative Services, an 