The owners at Abundant Space Self Storage contacted us because their website wasn’t showing up in search engine results like they thought it should. After some discussion and an inspection of the site Peacock Creative Services identified a number of elements that would help improve their SERP (search engine results page) for a list of key phrases they identified. So, they hired us to perform what is called ‘on page search engine optimization’ and we set about our work.
Search Optimization Process
We approach all our SEO projects with an eye toward proving return on investment for our customers. We take an initial baseline measurement of where the site ranks for the targeted key phrases before any changes are made to the website. We have specialized software the scans Google, Yahoo, and Bing and reports SERP for key phrases we enter. If Google Analytics isn’t already installed on the site we add it and begin taking baseline data on visitors, length of stay, pages visited, and, when we can, conversions.
While this data is being collected we perform and in depth audit of the website to identify opportunities to improve search results. After we’ve collected visitor data for a period of 2-3 weeks, we begin making the on page changes.
After the changes are complete we repeat the baseline measure of SERP in new reports taken at 30, 60, and 90 days after the work is completed. If the client wishes, we can track progress at longer intervals, but usually within 90 days we see a significant improvement.
90 days after our optimization effort on the website, Abundant Space was listed on the first page of Google, Yahoo, and Bing for the list of 14 keyword phrases they identified. Traffic to their website had increased from 120 visitor in 30 days to over 500 a month.
If your website isn’t getting the traffic it should, contact us today to see if we can help you attract more customers online.