searchengineland.com – Many of our clients face sales cycles in a six- to twelve-month duration. In a recent client interview, one of the sales directors revealed that they were on the verge of closing a multi-million dollar deal that took nearly three years of nurturing alone to finally get to the proposal process. With multiple decision makers and departments impacting complete B2B solutions, marketing plays a pivotal role.
Click the link at the top of the article to learn more how Google Authorship and Social Media Analysis can help aid the sales cycle.