Earning the attention of customers is what inbound marketing is all about. It is a bit of a buzzword, but the philosophy is sound. Create content that your prospective customers value and you’ll develop and convert more business leads.
Truth is, the outbound marketing approach where a company “buys attention” via direct mail, billboards, and radio or TV ads is simply not affordable for small businesses and, in the final evaluation, aren’t as effective as they used to be.
Small businesses can ‘earn the attention’ of their prospects by producing informative blog posts, white papers, podcasts, enewsletters, eBooks, and social media engagement around subjects that matter to their prospective customers. If you are able to solve a prospective customer’s problem chance are good that they will not only become a customer but they’ll also recommend you to others.
Advantages of Inbound Marketing for a Small Business
Inbound marketing has a number of advantages over outbound marketing including:
- Lower cost of customer acquisition
- Position your company as a leader in it’s field
- Grow your list of prospects/leads based on permission marketing
- Ability to learn from your customers via feedback loops (blog and social media comments)
- Improv Search Engine Optimization of your website
- Because inbound marketing encourages customer engagement, you’ll be able to more rapidly identify and respond to prospect’s and customer’s needs
Inbound Marketing Starts with Your Website
Your business website is the center of your inbound marketing universe. From there you launch blog posts, videos, eBooks, offer an eNewsletter and other content targeted to meet your prospective customer’s needs. But, it doesn’t end there! We’ll help you develop a social media marketing plan to leave a trail of breadcrumbs on the internet to help lead prospects back to your products and services.
Ready to See What Inbound Marketing Can Do For Your Small Business?
When you are ready to transform the way your business attracts and converts new customers please contact us. Our specialists have helped over 50 small businesses in Fuquay-Varina, Cary, and Raleigh increase profits with effective inbound marketing campaigns. We can do the same for your business.