Search Engine Optimization Services
Peacock Creative Service provides search engine optimization (SEO) services to clients in Fuquay-Varina and, through the internet, to businesses across the country. SEO has become a bit of a buzz word in recent years and for many the value of search engine optimization is clear. While for others it can be confusing.
Simply put – search engine optimization takes a look at your website through the eyes of your potential customers and then adjusts elements of your site to help improve its position in search engine results pages. While there are many aspects of search engine optimization they generally fall into two categories: One page optimization and off page search optimization.
On Page SEO
The goal of on page search engine optimization is to ensure every element of your website is well positioned to be returned for searches based on your keywords. The parts of a web site that are optimized include:
- Page title
- Meta tags (title, description, keywords)
- Header or H tags – these are headlines and sub headlines on a page
- Alt image tags
- Use of Microdata or Schema Markup
- Improve the quality of content
- Keyword density – how often your keyword or keyphrase is used in page content
- Internal links
- XML sitemaps
Other areas of site performance are also examined and tweaked as needed. Page load time is an important factor in search optimization as Google and other search engine give preference to site that have relevant, quality content, and loads quickly.
Website that are not ‘mobile friendly’ meaning they don’t adapt their appearance for smaller screens are demoted in Google searches from mobile devices. This is a critical performance area due to the rapid increase in mobile search.
Off Page SEO
Off page search engine optimization focuses primarily on building links to content on your site. Links from authoritative sites to your site are interpreted as a vote of confidence that your site is worthwhile. Such links can, over time, help improve your search engine result. Some of the top off page search engine optimization strategies include:
- Creating accurate listings in online directories
- Attracting links from other sites by offering quality content, free downloads, or viral content
- Social media sharing provides great SEO value
- YouTube videos
Search Engine Optimization Goals
The goal of a good search engine optimization program is to optimize first for your potential customers and then pay close attention to what search engines consider signs of quality, relevancy and authority. Optimizing strictly for search engines makes little sense if your potential customers come and don’t find what they need.
Free Estimate for Search Engine Optimization
If you have difficulty finding your website on search engine result pages then your potential customers probably are as well. We’d be happy to review your website for free and provide you with an estimate of what it will cost to dramatically improve your website’s position in search results. Call 919-346-3307 today or send us an email for your free SEO review and estimate.