The team at Bad Ass Target hired Peacock Creative Services to craft the design of the eCommerce website, but not until we first designed their logo. Bad Ass Targets had a vision for their logo and given their direction our art team worked on crafting their logo. Initially we gave them 4 designs for feedback and through several rounds of revisions we ended up with a design they were proud enough to put on their website and, well, several hundred t-shirts too.
The eCommerce site’s purpose was to sell AR 500 Steel Target systems and included some complicated requirements for calculating shipping costs wherein the first item shipped for a set amount, but the second items shipped for free. A third item shipped for a set amount but a fourth item shipped for free and so on. At the end of the project we delivered a website that met their expectations for look and functionality.
Key Website Design Features
- Responsive website design
- WordPress content management system
- eCommerce functionality with product image rollover effects
- Unique custom shipping costs calculation
- Unique left aligned logo and navigation
- Social sharing